Strategies to Close the Deal: A Powerful 2022 Guide

Strategies to Close the Deal: A Powerful 2022 Guide

June 27, 2022

Document Automation Tools

Strategies to close the deal you so wish to have can be easy to formulate but also a highly pressurizing situation, so having an automation solution…


A significant chunk of the sales group’s time is gone towards the attempt devising strategies to close the deal and crack a sale. Following are some pointers for strategies to be devised by sales professionals:

  • Closing the deal should be the main motto as it’s the most crucial stage of the sales cycle
  • Follow the three-way process to ensure success: research, offer a better solution, and take care of any objections or issues
  • Luring with limited-period offers, walking people through the product, or providing a short yet crystal clear summary are some of the best strategies to close the deal

The purpose of today’s blog is to teach sales professionals about closing techniques and successful strategies to close the deal. Sales professionals spend a lot of time closing deals, from walking prospects through a demo to answering all of their questions. This makes sense, given that closing the deal and making the sale is an essential part of the sales cycle. However, simply conversing with your prospect will not persuade them to spend their money with you. Sales professionals must be proactive and employ effective strategies to close the deal.

Strategies to Close the Deal: Best Tips to Get About

Strategies to close the deal
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As mentioned earlier the deal closing process is the most crucial part of a sales cycle, and every sales professional hopes in all their hard work and efforts that the end result pays off. But, to reach this so-called “success” you must have a plan. So here are some ways that you can go about to close your important sale:

Always have your research in place

To really be successful, you must comprehend both your own and your prospects’ businesses. As a result, your first step is to conduct research. Make sure you understand your company’s offerings and the significance they can provide to potential customers. People would also like to learn which among your products or services are the most suitable for your prospects.

You may end up offering the incorrect product and do not want to lose that person. You can discover the one which better serves your prospective customers by getting to know them. Connections are a fine place to begin but expand your search as far as you can. Start talking with others in your company, especially those from different departments.

This gives you the opportunity to learn about their differing points of view and how they characterize the business-related problems. These conversations will make you realize what the company needs and how your offerings can assist them in meeting its goals. You can then follow the decided strategies to close the deal.

Having a crystal clear knowledge and fix on the budget and timeline

You must clarify your budget and schedule at this point. Before prospective customers can view the product or service demo, this must be completed. This will indicate whether they are prepared to buy now or later. If you’re ready to buy, it’s a good idea to start looking now. If not, you can come back whenever you’re ready. One of the best strategies to close the deal is to be clear about everything.

Aim at offering solutions rather than selling a product

Don’t offer your products or services for sale. Instead, please provide the solution. Showing prospective customers what you can do for them will help you achieve more in the long run because your conversations will be tailored to their specific needs. This enables you to see how your product or service meets your needs. This is the “Mantra” to having best strategies to close the deal.

Handle and clear objections like a pro

Customers may be concerned or opposed. Not only should you have ideas for how to approach them, but you should also avoid dismissing their concerns. Instead, demonstrate to them that you understand their point of view. This will make it easier for them to connect with you. Looking back on previous dissenting opinions you and your colleagues have received is a good idea. This will provide you with the correct response.

Straightforwardly talk about and ask for the sale

It would be best to ask your prospect about the sale after you’ve answered their questions and feel confident that you understand the solution they’re offering. They make a strong statement and want to hear the solution you’re offering them again and again. It is critical to listen with knowledge and confidence in order to avoid arrogance.

Prepare in advance the “Next Steps”

Regardless of whether you sell or not, there are some next steps you need to make. First, if successful, you must complete the paperwork and provide customers with the information necessary to use the product or service properly. Once the goods have been delivered or serviced, you should check with the customers if they face any problems. Finally, if you are unable to close a transaction, consider arranging a follow-up meeting to maintain your lead further.

You might also want to read: Sales Proposal Template: Top 9 Powerful Choices to Close Deals

Strategies to Close the Deal: An in-depth Explanation

Strategies to close the deal
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Here are the top strategies to close the deal which I firmly believe can help you:

Strategies to Close the Deal #1: Summary close

The first strategy I’ll start with is a summary close. In here, you need to provide the prospect with a synopsis of your product offering (or service). Additionally, you also need to shed light on any or all previously agreed-upon features.

How’s this helpful?

This approach will help you reiterate what they’ll receive and remind them of any critical points they might have forgotten about or missed.

This is what you can say to them: ” With [product name], you are entitled to a free delivery and installation, and on top of that, a comprehensive guarantee”.

You might say: “With [product], you get free delivery and installation, as well as a comprehensive guarantee.”

Strategies to Close the Deal #2: Assumptive selling close

Assumptive selling is when you treat the prospect as if you had closed the deal. For some, this can be not very respectful, so it’s a technique to book when you know the target isn’t on the fence. 

Care must also be taken not to be considered offensive with this technique. The important thing is that you shouldn’t open it too much. 

For example, “Which would you like to choose, Option 1 or Option 2?” may be more appropriate than “Send me financial information. Prepare for paperwork.” First, offer options to prospects. Second, you may feel like you are trying to ambush them. Third, not all assumptive terms are created the same, so you need to determine what works and what doesn’t for your prospects.

Here are some more examples of assumptive selling: 

  • When would you like for your subscription to commence?
  • How much would you require? 
  • When will the product get delivered?

Strategies to Close the Deal #3: Now or never close

Establishing a feeling of urgency is a powerful strategy. Proposing a captivating idea empowers prospects to try taking action immediately rather than pondering it for a long time. Using the phrase “now or never” to build a loyal customer base who seem to be evidently interested in buying the product or service but are not yet prepared to commit is a good strategy.

Here are a couple of examples:

  • Sign up online and receive a 20% discount
  • Because I understood how valuable this product is to your company’s growth, I’ve included a year of premium support. This deal is only valid only until the end of the day
  • This item is no longer available. This is the final item

Strategies to Close the Deal #4: Question close

The right question can assist you in closing the sale. Question closing is an excellent way to deal with their dissent and remind them that your brand is effective. Here are some things to ask:

  • “Would you kindly place the order if we can handle the [objection]?”
  • “What’s necessary to get you to sign up today?”
  • “Based on our conversation, this really is the right product for you. What are your thoughts?”

Strategies to Close the Deal #5: Soft close

Soft closes, as the term suggests, are not aggressive. Soft endings can help prospective customers take another step. Begin by listing the advantages and close with a rather less impactful question. This can help them reduce their arousal because they don’t feel obligated to make a choice right now. You can leverage this method if your prospects require more time. This allows you to spend more time understanding your prospects and improving your approach. An illustration of a soft close is as follows:

  • “Would you find it interesting if we could actually fix the [problem]?”
  • “Would increasing [profit] be in line with your organization strategy?”

Strategies to Close the Deal #6: Demonstration close

Several individuals are so much more visual in their thinking. As a result, you can provide a demo of your product or service, mainly if you’re speaking with a hesitant prospect because you don’t fully understand the product. This way, they will know precisely how your good or service works and can even imagine how it will fit into their company requirements. For example:

  •  “It will assist you in developing a more dynamic website. Allow me to demonstrate”
  • “It may be difficult to understand how this product works. This paragraph describes the product.

Strategies to Close the Deal #7: Sharp angle close

In contrast to other techniques, this is dependent on the client. If they are interested in your product or service and wish to purchase it, they may request a discount or add-on. This is an excellent opportunity to act quickly. If you accept their proposal, you should request something in exchange. For instance:

  • If a prospect asks for a 15% discount, you can tell them, “It’s possible, but only if you sign up today.”
  • When a prospect inquires about price concessions, you can respond, “If possible, are you willing to reach an agreement today?”

Prospects who are expecting their request to be turned down will be impressed.

Strategies to Close the Deal #8: Weekly cost close

Sometimes the cost of closing the deal is all that matters. For example, if you cite an annual fee, the price may appear excessively high. However, if you divide the cost by week or even by day, you can try comparing it to a regular purchase.

For example, you could say that a service’s cost equals purchasing one cup of coffee daily. From there, it’s simple to argue that you’re providing an incredibly useful service to them for only a few dollars each day.

Strategies to Close the Deal #9: Testimonial close

There’s a reason why businesses include testimonials on their websites. They’re extremely persuasive and offer prospective consumers an understanding of what to expect if they buy your product or service. A testimonial close tends to rely on a client’s supportive comments to aid you in landing a prospect. In this case, you could say, “Since you’re interested in increasing the traffic to your business, I’d like to send you a message from one of our customers explaining how our tool helped them increase their traffic by 60 percent in just a few months.”

Strategies to Close the Deal #10: 1-2-3 close

This technique resembles the summary close. You’re summarizing the brand’s features and capabilities in both cases. However, for the 1-2-3 close, emphasize what makes the brand awesome in sets of three.

It’s not as visible as the other processes, however, it does point to the fact that listing items in groups of three can make a strong statement. You can either concentrate on three similar points to emphasize the importance of a feature or list three distinct ones to demonstrate the scope of coverage. For example, you could use this strategy to say things like: 

  • “With our framework, you’ll increase your revenue faster, stronger, and more efficiently.”
  • “We’ll include free shipping, installation, and support if you buy today.”
You might also want to read: How to Start Automating Your Business Operations With Efficient Software Solutions

Steps to Follow After Closing a Sale

Strategies to close the deal

Let’s celebrate when the sale is over and your strategies to close the deal have succeeded! But don’t forget to tie the loose end before high-fiving your team. Here are some professional tips on what to do after a deal is closed:

  • Capture transactions with sales software– Trust me, your sales manager will thank you. By logging transactions, teams can make predictions and keep their pipeline up-to-date. 
  • Introduce the situation and the customer to the next team – Closing a deal may only be the first step for a customer to go to your company. From here, they may need to talk to the customer’s success or support to participate. Set up an electronic referral to the next person to take over so that the client can smoothly move to the next step in the process.
  • Follow up with your customers within a few days — Just stop by to see how your new customer feels about your purchase, and it will significantly help you build trust and customer loyalty. If you run into problems, you can immediately intervene and help or find someone on your team who can.

Crove – Your Go-to Solution for Closing Complex Sales Deal

Strategies to close the deal

With this, we’ll conclude today’s blog where we discuss the best pointers and strategies to close the deal most important to our businesses. If you’re looking for a solution that automates most of the processes that unnecessarily require manual effort, Crove is the go-to solution for it. Being the best document automation and generation tool in the market, the sales team now only handles focusing on the clients and handling their objections. With its robust text editor, AI-drive interface, and drag-and-drop feature, any paperwork and not preparing strategies to close the deal will never be the reason your team doesn’t make a sale.

The signing-up process for Crove is highly straightforward. You can get yourself and your coworkers on board in only a few minutes. However, it’s best if you sign up here and check the solution for yourself to know how Crove can eradicate manual tasks to increase the productivity and success rate of strategies to close the deal.

Kavish Doshi

Kavish Doshi

I am Kavish Doshi, a writer and music enthusiast. I have been working in the content writing domain for the past 2 years improving my communication skills. Without communication, we are just dead souls. If you wish to improve it (verbal and written), I can help you out.

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